Monster Truck Roundup (“MTR,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit monstertruckroundup.com, purchase tickets, or otherwise interact with our services. By using our website, you agree to the terms of this Privacy Policy.

• Personal InformationName, email address, phone number, billing address, and payment information collected when you purchase tickets or merchandise.
• Usage DataBrowser type, IP address, device type, operating system, pages visited, time on page, and referring URLs collected automatically when you visit our website.
• Cookies & Tracking TechnologiesWe use cookies, pixels, and similar technologies to improve website functionality, analyze traffic, and deliver relevant advertising. See Section 2.5 for details.
• Communications DataMessages, inquiries, or feedback you submit through our contact forms or email.
• Push Notification PreferencesIf you opt in to browser push notifications, we collect a device token to deliver event alerts and updates.
• Purchase HistoryTicket orders and merchandise transactions processed through our ticketing and e-commerce platforms.

• Process ticket purchases and merchandise orders.
• Send order confirmations, event reminders, and customer support communications.
• Deliver push notifications about upcoming shows, ticket availability, and promotions (only with your consent).
• Improve website performance, user experience, and marketing effectiveness.
• Measure advertising campaign performance across paid media platforms.
• Send promotional materials and event announcements with your consent.
• Comply with legal obligations.

• TicketSpiceTo process ticket purchases and manage event registrations.
• WooCommerceTo process merchandise orders and payments on our website.
• GoHighLevelTo manage customer communications, email marketing, and audience segmentation.
• Advertising PlatformsAggregated and anonymized event data is shared with Meta (Facebook/Instagram), Google, and TikTok for the purpose of measuring ad performance and delivering relevant advertising.
• Google AnalyticsUsage data is shared with Google Analytics to understand website traffic and user behavior.
• Law EnforcementWe may disclose information to law enforcement or government agencies as required by applicable law.
• Business TransfersIn the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

• Google Analytics 4 (GA4) & Google Tag ManagerUsed to analyze website traffic, user behavior, and conversion events. Data is collected via cookies and transmitted to Google. Google Privacy Policy →
• Meta (Facebook) PixelUsed to measure Facebook and Instagram advertising effectiveness and build custom audiences for retargeting. Meta Privacy Policy →
• TikTok PixelUsed to measure TikTok ad performance and track conversions from TikTok campaigns. TikTok Privacy Policy →
• Google Ads Conversion TrackingUsed to measure purchases and conversion events driven by Google Ads campaigns.
• Firebase (Google)Used to power push notifications and real-time features in our web application. Firebase Privacy Policy →
• MouseflowUsed to record anonymized session replays and analyze user interaction patterns. No personally identifiable information is captured.

You may opt out of cookie-based tracking by adjusting your browser settings or using the opt-out tools provided by each platform. Disabling cookies may affect website functionality.

We implement industry-standard security measures including SSL encryption, secure hosting infrastructure, and access controls to protect your data. Payment processing is handled by PCI-compliant third-party providers — we do not store full payment card information on our servers. While we take reasonable precautions, no method of online transmission is completely secure.

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal data, subject to legal retention obligations.
• Withdraw consent to marketing communications at any time by clicking “unsubscribe” in any email or contacting us directly.
• Opt out of push notifications at any time through your browser settings.
• Opt out of interest-based advertising at optout.aboutads.info →

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Purchase and transaction records are retained for a minimum of seven years for accounting and legal compliance. Marketing and analytics data are retained for no longer than 24 months. You may request deletion of your data at any time by contacting us.

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. Monster Truck Roundup events are family-friendly and welcome attendees of all ages; however, ticket purchases and account registrations must be completed by adults. If you believe a child under 13 has submitted personal information to us, please contact us immediately and we will promptly delete that information.

Monster Truck Roundup is based in the United States and our services are directed to U.S. residents. If you access our website from outside the United States, your information may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our services, you consent to this transfer subject to applicable data protection laws.

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. The “Last Updated” date at the top of this page will reflect any revisions. Continued use of our website following any changes constitutes your acceptance of the updated policy.